Hollywood movies are rapidly becoming vehicles for the ulterior marketing and advertising motives of studios and their owners, rather than entertainment in their own right. Behind the Screens explores this trend toward "hypercommercialism" through phenomena such as product placement, tie-ins, merchandising and cross-promotions. It combines multiple examples taken directly from the movies with incisive interviews provided by film scholars, cultural critics, political economists, and an Oscar-nominated screenwriter. Behind the Screens presents an accessible argument designed for school and college-age audiences-- precisely the demographic most prized by both Hollywood studios and advertisers alike. It features examples drawn from movies such as Wayne's World, Forrest Gump, The Lion King, Summer of Sam, and Toy Story.
Release Date : Jan 01, 2000
Genres : Documentary
Production Company : Media Education Foundation
Production Countries : United States of America
Original Language : English
Casts : Jeremy Pikser, Mark Crispin Miller, Robert McChesney, Susan J. Douglas
Director :
Status : Released
Budget : 0
Revenue : 0
